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Why should I monitor trademark applications?

Trademark owners are responsible for enforcing their own trademark rights, including the monitoring of others' use of marks that are similar to their own. The USPTO is responsible only for assessing applications and registering marks. And when the USPTO reviews other trademark applications, they may approve a mark that you believe is similar to your own. Monitoring your trademark gives you an opportunity to dispute the registration of another mark.

How do I contest someone else using or attempting to register a trademark similar to mine?

If our monitoring service alerts you of someone else filing a potentially infringing application, there are several ways to dispute that mark’s registration. Because each situation has unique facts, you should consider contacting an attorney, preferably one specializing in trademark law. Our Business Advantage Pro legal plan can put you in touch with an experienced attorney in this area.

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